A-Z Claims - How to Make Your Claims Believable

Selling Franchises and Earning Claims Issues

2007-11-27T18:58:00.004-08:00

When selling franchises the franchise sales person needs to know that they cannot give any earnings claims to the prospect of franchisee unless those earning claims can be documented and substantiated through audited financial statements.

Further the franchise sales person needs to realize that there needs to be at least eight or more franchisees and a specific region where the prospect of franchisee is located at have made or earned that level of earnings, which the franchise sales person is claiming.

If a franchise sales person lies to a prospective franchisee then this is consider fraud. If a franchise sales person lies to a prospect of franchisee this can result in legal action by the franchisee and hurt the company.

Franchise companies should be well advised to stay away from franchise salespeople who embellish the story. As a former franchisor it became rather obvious that it was very hard to find a franchise sales person with the proper integrity to offer our franchisees to the public.

In fact we decided in our franchise offering circulars to not have substantiated earnings claims because we were afraid our competition would find out all of our data. This meant that the franchise sales person could not tell the franchise customer or buyer how much money they would make.
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Actually this is too bad for the franchise buyer, but that government has determined that this is the proper way to enforce this issue to prevent fraud. The temptation to give earnings claims to franchise buyers prior to the sale is intense because the franchise buyers keep asking over and over again prodding for the information.

Indeed in my opinion they deserve the information that the government regulations make it nearly impossible to give the information that the buyer needs to make a proper decision.

This is because we have asinine bureaucrats and regulators, which in my opinion are completely brain-dead and do not understand free enterprise or the marketplace. But what can you expect from a socialist party participant in a government agency, who has never had to make a paycheck for themselves? It is the government's fault for this impossible situation. Consider this in 2006.

Lance Winslow

Biz Ops and Business Opportunities Must Substantiate Earnings Claims

2007-11-27T18:58:00.003-08:00

The Federal Trade Commission is considering a new proposed rule, which would require Biz Op's and business opportunities to substantiate earnings claims that they may to potential buyers if the buyer requests them. Such earnings claims proof will hopefully eliminate much of the fraud that goes on in the business opportunity sector.

Below is a copy of the Federal Trade Commission's proposed rule on substantiate earnings claims to potential buyers to ask for them;

Proposed section 437.5(f): Written substantiation for earnings claims

"Proposed section 437.5(f) would prohibit a seller who makes an earnings claim from failing to provide written substantiation to prospective purchasers and to the Commission upon request. Rather than mandating that business opportunity sellers include documentation for earnings claims - which could be voluminous - in the earnings claim statement itself, section 437.5(f) would reduce compliance costs by requiring only that such materials be provided to potential purchasers and to the Commission upon request. Purchasers could then review the documentation if they so choose."

Most business opportunity practitioners are indeed honest, however many simply make up huge numbers that the buyer may potentially make if they buy the business opportunity. For instance; "Make $10,000 per month stuffing envelopes part-time in your own home, while working in your underwear and watching TV." You may think this sounds funny and indeed it is, however now the business opportunity practitioners would have to come up with names and proof that people were actually making that kind of money after they had bought their business opportunity. Consider this in 2006.

Lance Winslow

Medical Claims Billing

2007-11-27T18:58:00.002-08:00

Medical claims billing is a growing industry that many people want to get into and take advantage of. There are a number of things to know when trying to get into medical claims billing and the first main lesson is to know that not everyone in the medical claims billing business is after your best interests. There are a lot of websites and companies in the world to day that will do their best to hook you by offering schooling and programs at a low cost and guarantee that you will get done and slide into a medical claims billing job which will pay you a ton of money. It is true that the medical claims billing area is a high salaried area relative to many other professions but just like every other profession the best jobs need to be earned though hard work and determination. If you still want to be part of the medical claims billing area do your research and find out the truth about training, schooling and the job market in your preferred area. Only after thorough research will you be able to determine if the area of medical claims billing is for you.

Medical claims billing can be highly stressful and very demanding on your time. This is a sacrifice that a lot of people prefer no to make. There are also various qualifications that employers may be looking for in their billing specialists. Some employers are really interested in certain certificates and certifications which will take time and cost money. One of these types of certifications is the AMBA Certified Medical Reimbursement Specialist. This is a credential that is earned by taking a passing an exam which covers a number of areas that anyone in a medical claims billing position will deal with on a daily basis.

Medical claims billing specialists be tested on a number of different areas in this medical claims billing exam such as medical terms, human anatomy, coding, insurance carriers, managed care, fraud and many other sections. If you are not knowledgeable about these areas and do not care to spend the time to learn them in depth then it is possible that medical claims billing is not your best bet for job areas.
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Lastly we will cover professional associations. The individuals that work in medical claims billing often belong ot professional organizations. These medical claims billing organizations do a number of things for their members from name recognition to networking opportunities. Consider researching these organizations to see if they are for you and will benefit you.

In closing, the medical claims billing profession is a lucrative and exciting area but does require a lot of dedication and effort to succeed. Put your best foot forward and you will be successful.

For more information about medical claims billing or what it takes to get into the field visit http://www.medbillingsoftware.info

How to Make Your Claims Believable

2007-11-27T18:58:00.001-08:00

When you hear claims like…

…Best Lawnmower in the country

…Absolute Lowest Prices In Existence

…Leaves your hair cleaner than any other shampoo

…do you believe them?

Or is there a certain degree of doubt in your mind about their credibility? Or whether they are ‘hyped up'?

Think about it. Everybody expects advertisers to exaggerate their claims. To present them in their best light. Which is the exact reason why general statememts are not as effective as…

SPECIFIC STATEMENTS

So…

Rather than saying "Our prices have been reduced"… instead say… "Our prices have been reduced by 22% to prepare for our end of year stocktake"

Rather than saying "More than 20 varieties of Reebok shoes in stock"… instead say… "More than 23 varieties of Reebok shoes in stock"

Rather than saying "Our staff are very experienced carpet cleaners"… instead say… "Our team of 12 staff have a combined experience of cleaning carpets for 63 years"

Rather than saying "Used all over the world"… instead say… "Used in over 46 countries"

Or rather than a cleaner saying "We clean your house thoroughly" why not list every single thing you do

One more thing... When you give people a specific number, they tend to believe it must be true. So don't use numbers which are a multiple of 5 or 10. Instead say 4 or 9. It makes it more believable.

Even KFC realises this.

No. They don't have 10 herbs and spices on their special chicken. They have 11. That's a heck of a lot more believable than 10… or heaps, isn't it?

So take a moment now and think about how you can apply what you've learnt and be more specific in your advertising.

Warmly,

Scott Bywater Copywriting That SELLS Level 12 / 418a Elizabeth Street, Surry Hills, NSW, Australia

Scott Bywater is a professional direct response copywriter and the author of Cash-Flow Advertising. To get a complimentary copy of his special report '7 Ways To Increase Your Turnover... No Matter What The State Of The Economy' (valued at $29.95) and a free subscription to his "Copywriting Selling Secrets" ezine, where you'll discover how to write ads and sales letters that make people line up and practically beg you to do business with them... visit his web site at http://www.copywritingthatsells.com.au

Da Vinci Code Claims Jesus Married Mary Magdalene But Where's the Proof?

2007-11-27T18:58:00.000-08:00

The Code's claim

At the heart of The Da Vinci Code (novel by Dan Brown, movie directed by Ron Howard and starring Tom Hanks, Audrey Tautou, Ian McKellen, Paul Bettany, and Jean Reno) is the claim that Jesus Christ married Mary Magdalene (we'll call her "Mary M.").

The character Sir Leigh Teabing offers proof from a document called The Gospel of Philip, which he claims was written by the Apostle Philip. Teabing quotes a passage that says Mary M. was Jesus' "companion," which Teabing interprets to mean his wife. He goes on to quote a passage that says Jesus often kissed her on the mouth.

The main characters accept these claims uncritically and for the rest of the novel/movie assume that they are true. But are they? Did Jesus really marry Mary M.? Let's examine the facts.

Return to the source

First, what does the Bible say? I appeal to the Bible because it provides us with a historical account of the life of Jesus written shortly after the events took place. Matthew and John were eyewitnesses of these events. Mark is reported to have written down the testimony of the Apostle Peter. Luke explains that he "carefully investigated everything from the beginning" (Luke 1:3), and a close reading of the Book of Acts (Luke's volume two) reveals that as a companion of Paul he often had access to people who had known Jesus during His earthly ministry. The rest of the New Testament concerns issues and events in the period up to roughly 50 years after the death and resurrection of Jesus.

The Bible nowhere mentions Jesus having a wife. To the contrary, in Matthew 19:11-12, Jesus himself praised the single life as a gift some have received from God; for them it is better not to marry:

Not everyone can accept this word, but only those to whom it has been given. For some are eunuchs because they were born that way; others were made that way by men; and other have made themselves eunuchs because of the kingdom of heaven. The one who can accept this should accept it.

Apparently this path is what Jesus Himself accepted: a self-imposed renunciation of marriage for the sake of His ministry. John the Baptizer and the Apostle Paul (see 1 Corinthians 9:5) likewise traveled this lonely road. The Essenes and probably other members of Jewish sects chose to live as celibates.

Who is the Magdalene?

Mary M. is identified as one from whom Jesus drove out seven demons (Luke 8:2; Mark 16:9). She was one of Jesus' disciples and was among those who accompanied Him from Galilee to Jerusalem. She is the Mary who saw the risen Jesus in the garden just outside the empty tomb (see Mark 15:40-41, 47; 16:1-8, [9-11]; Matthew 27:55-56; 28:1-10; Luke 23:49, 55-56; 24:1-11; John 20:1-2, 10-18). The term ‘Magdalene' probably means "person from Magdala," a town on the western shore of the Sea of Galilee, about halfway between Capernaum and Tiberias.

Mistaken identity

Mary M. has often been confused with Mary, the sister of Martha and Lazarus, who lived in Bethany in Judea, just outside of Jerusalem. She has also been mistaken for the unnamed sinful woman who at the house of Simon the Pharisee washed Jesus' feet with her tears and dried them with her hair (see Luke 7:36-50). If this woman were Mary M., why is she introduced two verses later (Luke 8:2) as someone new? Some also think Mary M. is the woman taken in adultery, as recorded in John 7:53-8:11 (missing from many early manuscripts). Nothing in the text of John or any of the other three canonical gospel accounts supports this.

Why make her a heroine?

Second- and third-century Gnostics picked up on the appearance of Jesus to Mary M. as recorded in John 20, speculating that He must have said more to her than what is recorded there. In fact, they have seen fit to provide us with a discourse Jesus is supposed to have had with Mary M. They have transformed Mary M. into a disciple to whom Jesus imparted secret instruction, as recorded in the document called The Gospel of Mary [Magdalene].
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However, it seems the Gnostics confused this Mary with the Mary of Bethany, for it says Jesus loved her more than other women, apparently a reference to John 11:5, which merely says, "Jesus loved Martha and her sister and Lazarus." Because The Gospel of Mary's content is thoroughly Gnostic in character, we can confidently reject it as an authentic record of a historical conversation the two had.

At the end of the document, Andrew and then Peter reject what Mary has said because it is so different from what Jesus taught them and because she is a woman. Levi (same as Matthew), however, rebukes Andrew and Peter, and it ends with the disciples going out to proclaim the gospel of the kingdom, presumably having accepted her teaching as genuine.
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'Companion' and 'kissing'

The document known as The Gospel of Philip does not make so much of Mary M., but it does say this:

There were three who always walked with the Lord; Mary, his mother, and his sister and Magdalene, the one who was his companion. His sister and his mother and his companion were each a Mary….

And the companion of the [missing, possibly "Lord was"] Mary Magdalene. [missing, possibly "Jesus loved"] her more than [missing, possibly "all"] the disciples [missing, possibly "and used to"] kiss her [missing, possibly "often"] on her [missing, possibly "mouth."] The rest [missing, possibly "of the disciples were offended by this."] They said to him "Why do you love her more than all of us?" The Savior answered and said to them, "Why do I not love you like her? When a blind man and one who sees are both together in the darkness, they are no different from one another. When the light comes, then he who sees will see the light, and he who is blind will remain in darkness."

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Despite the claim of the Da Vinci Code character Sir Leigh Teabing that in Aramaic, "companion" means "wife," nothing in the context of this passage suggests that Jesus was married to Mary M. The original Gospel of Philip manuscript is in Coptic, an Egyptian language related to Greek, not Aramaic, as Da Vinci Code implies.

The corresponding Greek word for "companion" is koino-nos, which means "partaker, partner, participant, one who shares." Here are the ten places this word occurs in the New Testament, not one time does it mean wife: Matthew 23:30; Luke 5:10; 1 Corinthians 10:18, 20; 2 Corinthians 1:7; 8:23; Philemon 17; Hebrews 10:33; 1 Peter 5:1; 2 Peter 1:4.
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The Gospel of Philip passage merely suggests that Mary M. was a close disciple of Jesus, nothing more. The manuscript has lacunae (gaps or holes), as indicated by the brackets. The missing text has to be reconstructed, and a degree of uncertainty remains whether the reconstruction is accurate. The editor of the documents states:

[T]here is the physical deterioration of the books themselves, which began no doubt before they were buried around 400 C.E., advanced steadily while they remained buried, and unfortunately was not completely halted in the period between their discovery in 1945 and their final conservation some thirty years later. When only a few letters are missing, they can often be filled in adequately, but larger holes must simply remain a blank. (Robinson, 2-3).

It is entirely possible that "mouth" is not the right reconstruction. The missing word could have been cheek, hand, or even forehead. No one knows for sure.

What we do know is that the context indicates that the kiss only signifies her favored status as a disciple; no sexual overtones are present. The idea of her favored status must be an inference the Gnostic author of The Gospel of Philip made based on Jesus' post-resurrection appearance outside the tomb.
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But a more plausible reason might be that the crucifixion had filled Mary M. with an inconsolable grief, and the empty tomb only compounded it. Jesus may have appeared to especially to her out of compassion for her hurting heart. Another possible explanation is that he chose her and the other women as a way of conferring honor on women, making them the first to testify to the resurrection of their Lord.

Unreliable claim

Yet, even if The Gospel of Philip reported a marriage between Jesus and Mary M. (which it does not), it would remain the mere claim of a Gnostic who produced this document long after the canonical gospels were in circulation.
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The manuscript was found in 1945 among other documents, all of which are now know as "The Nag Hammadi Library." Scholars have assigned the approximate date of 400 C.E. to when all of them were buried. An examination of the contents of Gospel of Philip demonstrates its secondary character. For example, it speaks of the Jerusalem temple using the past tense (immediately placing it after the 70 C.E. destruction of Jerusalem) and refers to phrases from the canonical gospels and epistles as if they are well known, providing Gnostic interpretations of them. All of this suggests that the original Gospel of Philip, while it could be much earlier that 400 C.E., it post-dates the New Testament by probably a hundred years or more.

Which can we trust?

The New Testament provides us with a trustworthy, reliable account written during while many of the eyewitnesses were still alive to confirm or deny what was written. The apocryphal account we read in The Gospel of Philip and other writings of the second to fourth centuries are much later and are telling a different story to introduce doctrines contradictory to what was proclaimed by the apostles. Unlike the works of its namesake, Leonardo, The Da Vinci Code is no masterpiece of research---its historical blunders are too glaring.
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Want to go deeper?

If you want to read the authoritative English translation of The Gospel of Mary and The Gospel of Philip, including its lacunae, you can find it in James M. Robinson, ed., et al., The Nag Hammadi Library, 3d ed. (New York: Harper & Row, 1988). (Unfortunately, the online version of The Gospel of Philip does not show the lacunae, but presents conjectures as if they are part of the text.) You can also find a discussion of but The Gospel of Mary, The Gospel of Philip, and other Gnostic documents in Edgar Hennecke and Wilhelm Schneemelcher, eds. New Testament Apocrypha, Vol. 1: Gospels and Related Writings, R. McL. Wilson, trans. (Philadelphia, PA: Westminster, 1963). For more on Gnosticism and its relationship to Christianity, see Ronald Nash, The Gospel and the Greeks: Did the New Testament Borrow from Pagan Thought?, 2d ed. (Phillipsburg, NJ: P & R, 2003) and Edwin Yamauchi, Pre-Christian Gnosticism: A Survey of the Proposed Evidences, 2d ed. (Grand Rapids, MI: Baker, 1983).
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Copyright ©2006 Steve Singleton

Steve Singleton has written and edited several books and numerous articles. He has been an editor, reporter, and public relations consultant. He has taught college-level Greek, Bible, and religious studies courses and has taught seminars in 11 states and the Caribbean.

Go to his DeeperStudy.com for Bible study resources, no matter what your level of expertise. Explore "The Shallows," plumb "The Depths," or use the well-organized "Study Links" for original sources in English translation. Check out the DeeperStudy Bookstore for great e-books, free books, and great discounts. Subscribe to his free "DeeperStudy Newsletter" or "DeeperStudy Blog."